Case Studies

Don’t just take just our word for it.

Explore our case studies to learn more about how we have helped a range of national clients to build, develop, inspire and convert audiences across multiple industries and platforms. Find out more about the different services we offer, or get in touch to discuss how we can help you.

Transport for West Midlands

More than 1,000 people were killed or seriously injured on West Midlands roads last year alone. BBJ&K supported Transport for West Midlands’ in transforming these statistics into a powerful and human OOH experience during National Road Safety Week 2025.

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The Camping and Caravanning Club

Delivering integrated campaigns across one of the UK's largest outdoor leisure organisations.

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Transport for West Midlands

Driving behavioural change and boosting bus travel in the Midlands.

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Speedy Hire

Launching a trade brand within a B2C retail environment.

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CEWE

Boosting sales throughout peak period for a premium brand in the photo printing market.

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Warwickshire County Council

Serving a highly targeted multi-platform campaign to boost bus usage.

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Betfred

Supporting one of the world's leading privately-owned global betting and gaming businesses to increase brand consideration and gain market share.

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ENERGYLANDIA

Building brand awareness and driving visitor growth in neighbouring markets and overcoming low familiarity outside Poland.

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UNITY BANK

Unity Bank, an ethical business-to-business bank, needed to drive new account enquiries and account sign-ups from specific target sectors.

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CYTOPLAN

British owned and independent pioneer in sustainably sourced supplements, Cytoplan, hired BBJ&K to lead a paid social strategy focused on demand generation in a new target market.

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DRIVING SALES GROWTH THROUGH PEAK

CEWE asked us to take on management of their multi-platformed Paid Search leading up to Q4 and into Christmas, as they targeted significant growth into the UK marketplace after great success in Europe.

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ROCKFACE

Rock Face introduced new branding and we were tasked with making a targeted splash in a congested market, supporting their growth throughout the year.

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TRANSPORT FOR WEST MIDLANDS

Are you interested in what goes on behind the scenes of our media planning and buying? Find out more about what went into the planning around transport changes in Birmingham for the Commonwealth Games 2022. See below our approach to overcome the challenge, produce the strategy and execute the final plan.

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WEST MIDLANDS COMBINED AUTHORITY

The West Midlands Combined Authority is comprised of 18 local authorities and three Local Enterprise Partnerships (LEPs) working together to move the powers from Whitehall to the West Midlands and its locally elected politicians who know our region the best. It is a strategic authority with powers over local transport, economic development, and regeneration.

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THE CAMPING AND CARAVANNING CLUB

The Camping and Caravanning Club are a membership organisation with over 100+ Club Sites across the UK. BBJ&K have worked with the Club for a number of years and have collaborated on some fantastic campaigns, one of which was our Free Radio Staycation.

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OPEN STUDY COLLEGE

‍Open Study College (OSC) are an online, distance learning college for people of any age or stage in life. They have a range of courses and qualifications available from GCSE’s and A Levels through to CIM qualifications or even for hobbies such as art and gardening.

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SMART STRATEGY, PRECISE PLANNING AND CONSIDERED EXECUTION.

We have turned countless briefs into reality helping our clients to be seen, heard, noticed and desired.