Digital advertising is a very broad term, encompassing a wide range of activities all of which will allow you to showcase your campaign and advertise to a specific audience through various means. 

Paid Search Advertising (PPC)

Perhaps the most well known form of digital advertising is paid search, or pay-per click (PPC). With Google Ads and Microsoft Ads the two top platforms for this in the UK, paid search can be a very cost effective form of advertising, as you only pay when someone clicks on your advert. With the right targeting, keywords and ad copy these adverts should be being shown primarily to your key audience with the relevancy of the people clicking therefore raised.

This sort of advertising can produce fast results too, depending of course what your goal from the campaign is. When Paid Search is executed properly and appropriate budgets are used for the competitive marketplace, it can be the most efficient way to appear at the top of the search engine results page even if your organic listing isn’t quite there yet. 

Digital Out of Home Advertising

This sits nicely alongside the traditional Out of Home services we offer, adding an extra layer of immediacy and targeting. By allowing the messaging to be changed based on contextual elements such as location or weather, DOOH allows you to take the next step in your targeting and deliver an even more personal advert when it is sunny, or raining, or during rush hour etc - the opportunities are endless.