Digital Apprenticeships: 5 Reasons to Kickstart YourCareer in Advertising

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So, let’s say you’re interested in the field of advertising, media, or marketing, but you’re unsure if an apprenticeship is the right way to establish yourself in the industry.

Firstly, you need to ask yourself the following questions:

Do I want to specialise in a certain field: social media, PPC, SEO, Media planning and buying…?

What kind of role do I want: creative, strategy, client-facing, project management…?

Am I passionate about creativity, communication, and technology…?

If so, a digital media apprenticeship might be the perfect launchpad for your career in the dynamic world of advertising. There’s a lot to learn while you’re finding your feet, but an apprenticeship is perfect for those who want to get stuck in!

Apprenticeships provide a unique opportunity to gain first-hand experience in the field while earning a salary and gaining a qualification. The mix of practical experience and theory will set you apart from competitors in the job market and provide a strong foundation for a successful career in advertising. You are also given the opportunity to network with industry professionals, helping you identify which areas of the industry you want to pursue.

Apprenticeships allow you to:

1.     Immerse Yourself in the Industry

Take every opportunity to immerse yourself in the advertising industry. Attend industry events, workshops, and conferences to stay updated on the latest trends and innovations, essential skills that will make you more attractive to employers. Gaining practical experience in the field while learning from professionals allows you to apply what you learn in real-world situations as you progress.

2.     Master Digital Tools and Platforms

In today’s digital world, proficiency in digital tools and platforms is essential for success in advertising. Take the time to master popular digital advertising platforms such as Google Ads and Meta Ads Manager. Familiar yourself with analytics tools likeMeta Business Suite and Google Analytics to measure campaign performance and optimise results.

3.     Stay Curious and Adapt

The advertising industry is constantly evolving, with new technologies and trends emerging regularly. Stay curious and adaptable, always willing to learn and embrace change. Be proactive in seeking out new opportunities for growth and development, whether it’s learning a new skill or exploring a different aspect of advertising.

4.     Chance to Earn While You Learn

Unlike traditional academic programs, an apprenticeship is a great opportunity for you to learn on the job while earning money. This is so you can apply your learning to a real-world setting while also earning a salary.

Additionally, you will also receive benefits such as paid holidays, sick leave, and pension plans. This support will ensure that you can focus on your learning without having to worry about your financial situation.

5.     Network with Professionals

Apprenticeships provide many opportunities for you to build connections within the industry. You will meet and interact with experienced professionals, participate in projects/campaigns, attend networking events, and even build relationships with clients!

These opportunities allow you to expand your network and learn about different advertising approaches. This is an essential aspect of advertising and can help develop valuable connections that can benefit your career advancement.

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In conclusion, a digital apprenticeship can provide a solid foundation for launching a successful career in advertising. By embracing learning opportunities, seeking mentorship, building a strong network, showcasing creativity, and immersing yourself in the industry, you can maximise your apprenticeship experience and position yourself for long-term success in this dynamic and competitive industry. So, seize the opportunity, take initiative, and embark on your journey towards a rewarding career in advertising. The possibilities are endless!

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