In 2022 CEWE asked us to take on management of their multi-platformed Paid Search leading up to Q4 and into Christmas, as they targeted significant growth into the UK marketplace after great success in Europe.

Through in-depth strategic analysis and account deep dives, we were able to put together a complete account audit where we identified key areas for improvement and our proposed solutions with priority focuses and timelines for work.

An initial account restructure, teamed with ongoing research for copy and keyword optimisations, saw steady improvement as we approached peak gifting season. Regular reporting underlined the improvements made, with additional consolidations and updates further boosting performance which helped a very successful peak period for the company.