Newspaper & Magazines

Although we live in a digital age, a well-targeted campaign in a newspaper or magazine remains one of the most effective uses of advertising. With the potential to gain mass reach with a well-placed ad, this media channel can be a great way to build brand awareness locally, or even nationally.

With our expert negotiating skills, we aim to provide unrivalled rates to maximise your positioning and budget spend. Through a combination of smart planning, straight-talking and media-owner relationships forged over many years, we help to get the campaign results you need.

Print advertising can be incredibly targeted and effective if approached smartly, which is where we are able to put our strategic approach to work for you. The team at BBJ&K will work with you to identify and understand your target audience, discovering where in print they spend their time, and then ensuring your adverts are placed in the appropriate publication for them to digest.

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Why Should I Consider Print Advertising?

As the first mode of advertising to be widely introduced, print media and marketing has always been considered to be authentic and trustworthy. Despite the exponential development of the digital world, there is still a strong level of trust and importance attributed to print advertising.

According to IPA’s 2020 TouchPoint, print newsbrands remain a highly popular method of accessing commercial news, sitting as the most common source for 30% of the audience.

Print advertising is a great way of standing out against the competition - with the majority of companies undertaking some form of digital or online marketing, print can often be underused. The addition of print advertising to your marketing mix, whether that be magazine inserts, brochures, newspaper or magazine space, can often provide a clear way to stand out against your rivals.